Jab Tak Jai Jaan turns out to be a mixed bag and while none of the songs is the kind that one turns away from (it can't be imagined that way in any case, given the team involved), there are only a few which make you come back to them. Now that's not quite an ideal result for a soundtrack that had found so much attention come it's way and that too for the longest possible time. For a film like Jab Tak Hai Jaan which is supposed to be the last film directed by Yashji, the least one expected was a soundtrack that carried his stamp on it. More so since Rahman, in any case, would be heard in many more films to come as well. Moreover, the songs here could well have been included in any of his other films and with an exception of two or three songs; they wouldn't have come with 'Made for Yash Chopra-Shahrukh Khan' tag.
Of course when it comes to the sales of the album and revenue generated from other sources, it would be a different story altogether since there is immense curiosity amongst audience to check out what Jab Tak Jai Jaan has to offer. This means that while the CDs could well be disappearing from the stands in a jiffy, the fact would still remain that all credit would be more due to huge reputation that so many players associated with the film and less due to the actual content that the soundtrack offers.
Challa, Heer, Jab Tak Hai Jaan - The Poem